https://www.helpscout.net/blog/psychology-of-color/
The Logo Company, 2018
References.
Ciotti, Gregory:The Psychology of Color in Marketing and Branding. AUGUST 6, 2013
http://www.helpscout.net/blog/psychology-of-color/
Tuesday, April 3, 2018
Color
Miriam Katin uses color in her memoir to influence the reader's perception on the emotions that were experienced during each scene. Black and white is used to describe scenes in her past which is portrayed as a dark time of her life. Vibrant colors are used in specific scenes to describe events that took place at a later, more positive time in her life when she was away from the war. Also, Miriam uses color in certain scenes to emphasize specific images, such as the Nazi flag. An article by Gregory Ciotti (2013) describes the psychology of color in marketing and branding. The concepts are also applicable to graphic novels. Red is described as a color that portrays boldness which I believe the Nazi flag represents. The different shades and colors used in Miram's memoir attempt to evoke specific emotions in the reader that amplify the grief and despair that was experienced by Miriam and Esther. Gregory cites an article that suggests 90% of quick judgments about products are based alone (Singh, 2006). I have included a link to Gregory's article as I believe that there is a carryover to the strategic use of color in marketing that can be applied to the creation of a graphic memoir.
https://www.helpscout.net/blog/psychology-of-color/
References.
Singh, S. (July 01, 2006). Impact of color on marketing. Management Decision, 44, 6, 783-789.
https://www.helpscout.net/blog/psychology-of-color/
References.
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Hi Oscar,
ReplyDeleteI was waiting on commenting on this posts! The color really represents the tone of the book in this graphic memoir. It is quite extraordinary. You are absolutely right that in positive times is when there is full color on the pages. You know what color of dresses that the characters are wearing, the lighting of the room, the expression on the families faces. The only other comes from the red of the Nazi flag. Every other scene is done in black and white. I wonder if this is a direct reflection on how Miriam say this as a child. I know when I have bad days, even if they are sunny, I remember them as cloudy or dark. Is this a way our brain copes with stress? The most powerful force going through Hungray at the time was the Nazi force, so remembering the dominant red flag is of no surprise as its highlighted as a dominate marker in the book. Red, the symbol also for blood and heartache could also be a symbolism in the book.
Below is a journal article about flags and their power:
The nature of flag power
Robert Shanafelt,
Politics and the Life Sciences Sep 2008 : Vol. 27, Issue 2, pg(s) 13- 27https://doi.org/10.2990/27_2_13
Abstract & References
Hey Guys!
ReplyDeleteGreat reflection on the flag colours! One thing I want to add! I read somewhere that when you learn something, you actually just become really good at memorizing the steps to do something. Like when you tie your shoes for the first time, you don't actually learn to tie your shoes, you memoize which way to twist the string. Its the same with your memory, the things you remember the clearest are the things you've remembered the most often. The more times you recall something, the better your memory of that event. I think that seeing this flag in color, also that her future/current life is in color, goes to show that the symbol/flag has never left her memory. That it still exists clearly in her mind to current day. She sees the color of the flag just like she lives in color now! Im sure like many survivors experience, many fear and nightmares will never leave their mind and they will battle with it every day of their lives.
This is a journal written on holocaust survivors coping with post-traumatic stress - you might not have access, but if you go through Sheridan library you can see it!
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jts.2490030102